CONSUMER MARKETING
Established a destination retail concept store featuring cutting edge, art, food and fashion
Launched Seaport Studios to create a more compelling customer experience and develop content to showcase leasing opportunities. Unique destination showcased rotating emerging designers and art with live installations and ongoing events.
Delivered a placemaking and brand campaign through activations and experience programming
Developed brand positioning for Downtown Summerlin and led the grand opening strategy. Drove over 400k visits during the 4-day street festival and 25K attendees to the official grand opening event.
A New Vision for Experiences
Built a platform to showcase an “always on” approach to reimagine and reinvent public spaces in order to strengthen connections between people and the places they share in order to capture the hearts, minds and imaginations of shoppers.
Showcased how consumers can make a difference
Developed campaign to remind shoppers that where they shop makes a significant difference for their community and for the environment.
Activated partnership with Disney Junior to develop unique and high value consumer experiences
Hosted quarterly Play Dates featuring interactive crafts, music, snacks, and games at 100+ locations in order to drive traffic, increase dwell time and promote sales for family focussed retailers.
Developed unique Play Zones featuring Disney Junior characters as well as interactive elements, climbable playsets and themed activities.
Partnered with Mattel to create a unique and interactive customer experience to drive traffic and increase dwell time
Collaborated with Mattel to create an exclusive Polly Pocket tour with a complimentary event geared to families. The two day event included a performance stage, craft station, interactive play table, an adventure course and a green screen photo booth.
Developed a "digital first" cause marketing program that resonated with key consumer demographics and drives sales
Created a multi-faceted and omni-channel campaign to raise funds for Susan G. Komen while driving sales for retailers through a “Shop, Support & Save” program.
Created a content engine for Seaport with events, installations and exhibits
Developed an innovative program that brought together cultural partners and collaborating organizations to activate vacant and common area spaces.
Reimagined an annual event with enhanced additions to cut through the clutter
Collaborated with VICE Media to develop a two day Festival of Independence featuring food, fashion and music.
Redefined a traditional grand opening plan for a new retailer with user generated content
Established Seaport Social Cinema to encourage amateur filmmakers to make short films set to the theme of "discovery." Engaged 100k+ users with organic marketing content to promote the opening of iPic Theaters.