BUSINESS TO BUSINESSÂ MARKETING
WHY SIMON?
Developed best in class corporate marketing materials to accelerate leasing activity
Elevated corporate materials to reinforce Simon’s position as an industry leader.
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SIMON DELIVERS GREATER BOSTON
Developed digital assets to enhance market specific leasing efforts
Collaborated with leasing, development and research to create custom, targeted materials that address key market and tenant issues.
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Utilized LinkedIn as external communication channel to highlight key projects and initiatives
Created awareness among B2B audiences for Simon’s latest news. Highlighted key projects, retailers, initiatives and developments.
Positioned employees as thought leaders, amplified Simon’s visibility and promoted positive company news.
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B2B WEBSITE
Evolved and elevated B2B website content
Revamped the B2B website with elevated design, enhanced content and an improved user experience.
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CORPORATE PRESENTATIONS
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Created high impact overviews of the company’s focus and strategy
Concise, visually impactful pieces that highlight vision, strategy, and key initiatives in an easy-to-read, at-a-glance format.
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SALES COLLATERAL
Developed marketing assets to promote brand awareness and drive call to action
Worked directly with deal makers to develop highly customized material for each leasing opportunity with prospective tenants.
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SEAPORT STUDIOS AND SEAPORT CULTURE DISTRICT
Partnered with influential industry media to convince skeptical New York brokers that a transformation was underway
Developed innovative programs that brought together WWD, cultural partners and collaborating organizations to activate vacant and common area spaces to demonstrate the "potential" of a new retail district and consumer destination.
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Culture District Video Overview
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RETAILER MARKETING
Updated Retailer Marketing materials to with new format, creative and stronger call to action
Elevated retailer communication materials to strengthen retailer engagement and drive participation in corporate programs.
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BEAUTY WEEK
Engaged retailers to participate in new program at multiple locations
Collaborated with 90+ beauty brands to develop in-store demos and common area events. Brands and retailers also provided exclusive guest offers.
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SIMON SEARCH
Activated campaign to promote a first to market tool that brings search capabilities to retail centers
Grew program from 15 to 55+ participating retailers and over 1.6MM consumer searches.
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